Here's 2 Life  offers three programs built on principles associated with human behavior theory, social entrepeneurship and the Seven Jewels™noted below. "Behaviors are not determined by either evolution (nature) or environment (nurture). Instead, they are influenced by two factors: (1) The ways we like to perceive the world, and (2) The opportunities our physical and social environments provide for satisfying our preferences. These two factors may vary in different cultures, but fundamental human preferences and goals are very similar".

As a nonprofit organization, we recognize that we are more than just  a cause. There is a way to combine the very best of the not-for-profit, philanthropic world with the very best of the for-profit, enterprising world. This hybrid is the wave of the future for both profit and nonprofit companies and will be led by innovators described in Daniel Pink's A Whole New Mind.

Here's 2 Life was founded as a vehicle to leverage theories of human behavior and stimulate a shift toward achieving balance. This hybrid organization operates in the spirit of social entrepreneurship. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change . Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors.

Julian Owens, Founder and Executive Director of Here’s 2 Life is a social entrepreneur committed to using his talents and training in music and health communication to address social issues such as economic and health disparities. MusicSenergy™, PROJECT AHEAD™ and SEPIA™ are three pathways to wealth and wellness developed by LIFE 20/20 and implemented by Here's 2 Life. LIFE 20/20 – a lifestyle and media firm assists clients with planning events, developing products and delivering services that educate, empower and entertain.